I don't know exactly where is the Japanese equivalent of Madison Avenue, assuming there is one, or what it's called. But if I ever do find it, I have a few questions for them.
The other day I wrote about a store called Don Quixote, the name of which suggests shopping futility, at least to me. Today while shaving with my Gatsby shaving gel, a similar thought struck me: I guess they must have been thinking, when they came up with this brand - a popular one for men's toiletries - "Let's name it Gatsby, he was pretty Great!" But, if you know the story, it turns out he's really not all that great, perhaps like the gel?
This is, by the way, the first time I have used something called shaving gel. The drug store where I bought it had many varieties of gel, and not so many of foam, so I gave it a try. It works alright, though it's not easy to see where you've been since it's just a clear gel. But it does make the blade glide easily over the face, which is at least one major requirement. Next time I'll probably go back to some sort of foam. Maybe even Gatsby's.
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